Mississauga-based companies Citi Cards Canada and Sobeys have partnered to launch the Club Sobeys loyalty program. Citi Cards Canada is a division of Citi Canada, a banking, investment and credit card company.
The program, which is currently in effect in stores located in Ontario, Manitoba, Saskatchewan, Alberta and British Columbia, will see customers who use the card receive one point for every dollar spent in a Sobeys store. These points can be redeemed for a variety of rewards, including discounts, food products from the online catalogue or conversion to Aeroplan miles.
For customers who also have the Club Sobeys MasterCard, which was also recently-launched, they can collect Club Sobeys points when they use the credit card outside of Sobeys stores. If used for purchases at Sobeys stores, customers earn two points for every dollar spent.
"We're pleased to have the opportunity to work with a premier Canadian brand like Sobeys," said Citi Cards Canada president Bruce Clark. "We see tremendous opportunity within this partnership to help reward Sobeys' loyal customers and help their business continue to grow and prosper."
For more information, visit www.clubsobeys.com.
cclay@mississauga.net
