Xerox phases in new printer line

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Mississauga-based Xerox Canada introduced two multifunction printers this week aimed at small and medium-sized businesses.
Available through Xerox reseller channel, the Phaser 3300 costs as low as $649, while the the WorkCentre 4260 starts at $3,599. Both machines offer low cost scanning, faxing, copying and printing, all in one.
M.J. Bulmer, national marketing manger for desktop products, said the small and medium-sized business market presents opportunities for the channel worth $44 billion worldwide.
“We have really been exploring that area to develop more products,” Bulmer said, “and we are committed to developing office products to meet this niche whether it is affordable, green or multifunction.”
Neither of the laser printers print in colour, but the WorkCentre 4260 scans in colour to maintain image quality for saving or e-mailing to colleagues.
“One thing about the small and medium sized business market is that research has shown that colour is important to 58 per cent of companies,” Bulmer said. "We are focusing on more affordable colour.”
lrosella@mississauga.net

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